How Do You Know If You Need CRM Software?

How Do You Know If You Need CRM Software?

The easiest way to recognize if a CRM is needed is to look for signs of problems within the different lines of business.  These signs include: For Sales: decreasing revenue increasing selling expenses missed growth goals inaccurate forecasting For Customer Service:...
Effective Prospecting Through Automation

Effective Prospecting Through Automation

Effective Prospecting Through Automation A CRM solution can offer a comprehensive Marketing prospect/lead tracking system which allows marketing executives to access real-time information regarding leads and where they came from.  C2CRM, for example gives the...
Why Should You Deploy a CRM?

Why Should You Deploy a CRM?

In a previous blog article, I discussed my basic definition of what a CRM is.  Now I would like to point out some of the reasons companies deploy CRMs and the resulting benefits of doing so. When executives look at how their business can succeed, I believe they...