The easiest way to recognize if a CRM is needed is to look for signs of problems within the different lines of business.  These signs include:

For Sales:

  • decreasing revenue
  • increasing selling expenses
  • missed growth goals
  • inaccurate forecasting

For Customer Service:

  • decreases in customer satisfaction
  • inability to fulfill customer demands
  • declining customer loyalty
  • increasing response times
  • inability to hire skilled labor

For Corporate Executives:

  • eroding market share
  • not meeting investors’ expectations
  • declining profitability
  • decreasing share value
  • difficulty with producing accurate forecasts

For Marketing:

  • eroding market share
  • inability to track marketing campaign results
  • poor lead tracking
  • inability to drive high quality leads
  • losses in market visibility and exposure

For Finance:

  • eroding operating profits
  • lack of timely and accurate forecasting
  • cash flow problems
  • declining ROI
  • declining margins

For MIS:

  • inability to meet users’ demands
  • inability to deliver long range strategies
  • trouble keeping up with overwhelming technology
  • poor department image

For Operations:

  • increasing operating cost and expenses
  • inconsistent quality
  • increases in cost of goods
  • inability to meet current customer demands
  • inability to consistently reach productivity goals

For Administration:

  • inability to reduce administrative costs
  • inability to hire and maintain qualified staff